- Demonstrate how an everyday object that’s connected to the web can generate data to create engaging, entertaining and sharable content for social media and display ads.
- To explore the world of connected objects and demonstrate that anyone and anything can tell a story, we partnered with artist Zach Lieberman and YesYesNo to create a pair of smart sneakers that allow people to follow every step of the wearer through a real-time display ad.
- The ad is a symphony of colors, visuals, music and text generated from the motion data recorded in the shoe. Using off-the-shelf sensors, prototyping technologies and a mobile app, we gave an ordinary shoe a personality, access to the web and the power to convert data into fun content that can be shared to both an ad and Google+.
HOW IT WORKS
Connecting objects to the web opens up new creative opportunities for marketers to let people interact with products and brands. By using data from real-world objects, we can create fun, shareable content for ads and social media, telling stories in completely new ways.